[Thinkerspace #65] The Power of Storytelling in Business with Sachin Bhandary (AirBnB Case Study)

🌟 Dive Deep into the Session:

• AirBnB's Unique Positioning: How focusing on individual host and property tales carved a niche for AirBnB amidst traditional hotels.

• Storyboarding Decisions: Learn how Brian Chesky, inspired by Walt Disney, implemented storytelling in every major decision, leading to groundbreaking initiatives like Airbnb Experiences.

• Harnessing Storytelling Frameworks: Every communication from AirBnB, be it content or investor decks, stands on robust storytelling structures. Discover these frameworks and how they've shaped AirBnB's brand image.

• The Transformative Power of Tales: Stories aren’t just tales for Sachin; they're transformative tools. Get insights into how narratives can redefine brand engagement and growth.

• Interactive Engagement: Apart from the deep dive into AirBnB's narrative techniques, Sachin promises fun conversations ensuring the session is not just informative but also a delightful end to your week.