Wed, 01 Nov|
[Thinkerspace #65] The Power of Storytelling in Business with Sachin Bhandary (AirBnB Case Study)
Sachin Bhandary, the founder of 'The Story Co.', will deconstruct this narrative genius, showcasing the pivotal role storytelling played in AirBnB’s success.
Time & Location
01-Nov-2023, 4:00 pm – 5:20 pm IST
About the event
🌟 Dive Deep into the Session:
- AirBnB's Unique Positioning: How focusing on individual host and property tales carved a niche for AirBnB amidst traditional hotels.
- Storyboarding Decisions: Learn how Brian Chesky, inspired by Walt Disney, implemented storytelling in every major decision, leading to groundbreaking initiatives like Airbnb Experiences.
- Harnessing Storytelling Frameworks: Every communication from AirBnB, be it content or investor decks, stands on robust storytelling structures. Discover these frameworks and how they've shaped AirBnB's brand image.
- The Transformative Power of Tales: Stories aren’t just tales for Sachin; they're transformative tools. Get insights into how narratives can redefine brand engagement and growth.
- Interactive Engagement: Apart from the deep dive into AirBnB's narrative techniques, Sachin promises fun conversations ensuring the session is not just informative but also a delightful end to your week.
🔍 Meet Sachin Bhandary:
More than just a storyteller, Sachin is a narrative architect. With 'The Story Co.', he’s been on a mission to unearth tales that inspire change. As a Business Storytelling Coach, Sachin aids brands in navigating the cacophony of today's world to find their distinct narrative voice.
Having drawn inspiration from stalwarts in business and storytelling, Sachin's narrative expertise is a beacon for both budding startups and established enterprises. With him, storytelling transcends mere tales. It becomes a journey of legacy creation, profound connections, and exponential growth. Join Sachin and find the voice that resonates with your brand's core.
This ticket grants you access to 1 Thinkerspace Session₹500.00Tax: +₹90.00 GST+₹14.75 service fee