Build What They’ll Buy with Prerna Vaswani

Afterdark has quietly built a cult following, with a high retention rate and a product range that speaks louder in bedrooms than on billboards.

But the story didn’t start there.

It began with a bold idea, a completely different audience in mind… and a few surprising truths uncovered along the way.

In this Thinkerspace, we explore:

🔄 The customer insight that flipped the brand strategy on its head

🧵 How Afterdark balances creativity with commercial instincts (without killing the joy of design)